Privacy Policy
DSGVO from 01.05.2026
Cookie Categories and Cookies Used
1. Privacy at a Glance
General Information
The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is any data with which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.
Data Collection on Our Website
- Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. You can find their contact details in the legal notice (Impressum) of this website. - How do we collect your data?
On the one hand, your data is collected when you communicate it to us. This may, for example, be data that you enter into a contact form or during a booking process. Other data is collected automatically by our IT systems when you visit the website. This is primarily technical data (e.g., internet browser, operating system, or time of the page view). This data is collected automatically as soon as you enter our website. - What do we use your data for?
Part of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior or to process bookings and payments. - What rights do you have regarding your data?
You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have a right to request the correction, blocking, or deletion of this data. For this purpose, as well as for further questions on the subject of data protection, you can contact us at any time at the address given in the legal notice. Furthermore, you have a right of appeal to the competent supervisory authority.
Analysis Tools and Third-Party Tools
When visiting our website, your surfing behavior can be statistically evaluated. This happens primarily with cookies and with so-called analysis programs. Detailed information can be found in the following privacy policy.
2. Hosting
We host the content of our website with the following provider:
Strato
The provider is STRATO AG, Otto-Ostrowski-Straße 7, 10249 Berlin (hereinafter “Strato”). When you visit our website, Strato collects various log files including your IP addresses. For details, please refer to Strato’s privacy policy: https://www.strato.de/datenschutz/.
The use of Strato is based on Art. 6 Para. 1 lit. f GDPR. We have a legitimate interest in the most reliable presentation and provision of our website. If a corresponding consent was requested, processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
Data Processing Agreement (DPA)
We have concluded a data processing agreement (AVV) for the use of the service mentioned above. This is a contract required by data protection law, which ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
3. General Notes and Mandatory Information
Data Protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
If you use this website, various personal data will be collected. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.
We point out that data transmission over the Internet (e.g., communication by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.
Note on the Responsible Body (Controller)
The responsible body for data processing on this website is:
PrimeLoft Apartments
DL Real Estate & Trade GmbH
Achter De Höf 8, 25474 Ellerbek
Phone: +49 152 07260281
E-Mail: info@primeloft.de
The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, e-mail addresses, etc.).
Storage Period
Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion takes place after these reasons no longer apply.
General Notes on the Legal Basis for Data Processing on this Website
If you have consented to data processing, we process your personal data on the basis of Art. 6 Para. 1 lit. a GDPR or Art. 9 Para. 2 lit. a GDPR if special categories of data according to Art. 9 Para. 1 GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing is also based on Art. 49 Para. 1 lit. a GDPR. If you have consented to the storage of cookies or to access to information in your end device (e.g., via device fingerprinting), data processing is additionally based on § 25 Para. 1 TDDDG. Consent can be revoked at any time.
If your data is required for contract fulfillment or to carry out pre-contractual measures, we process your data on the basis of Art. 6 Para. 1 lit. b GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation on the basis of Art. 6 Para. 1 lit. c GDPR. Data processing may also take place on the basis of our legitimate interest pursuant to Art. 6 Para. 1 lit. f GDPR.
Recipients of Personal Data
As part of our business activities, we work together with various external bodies. In some cases, a transmission of personal data to these external bodies is also necessary. We only pass on personal data to external bodies if this is necessary within the scope of contract fulfillment, if we are legally obliged to do so, if we have a legitimate interest according to Art. 6 Para. 1 lit. f GDPR in passing it on, or if another legal basis permits the data transfer. When using processors, we only pass on personal data of our customers on the basis of a valid contract for data processing.
Revocation of Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You can revoke consent already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to Object to Data Collection in Specific Cases and to Direct Marketing (Art. 21 GDPR)
IF DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR CONCERNED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS ASSOCIATED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).
Right to Lodge a Complaint with the Competent Supervisory Authority
In the event of violations of the GDPR, data subjects have a right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or place of the alleged violation.
Right to Data Portability
You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of data to another controller, this will only be done insofars as it is technically feasible.
Information, Deletion, and Correction
Within the scope of the applicable statutory provisions, you have the right at any time to free information about your stored personal data, its origin and recipient, and the purpose of data processing and, if applicable, a right to correction or deletion of this data. For this purpose, you can contact us at any time at the address given in the legal notice.
Right to Restriction of Processing
You have the right to request the restriction of the processing of your personal data. To do this, you can contact us at any time at the address given in the legal notice.
SSL or TLS Encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
Objection to Advertising E-mails
The use of contact data published within the scope of the legal notice obligation for sending unsolicited advertising and information materials is hereby objected to.
4. Data Collection on Our Website
Cookies
Our website uses so-called “cookies”. Cookies are small data packets and do not cause any damage to your end device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies).
Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services or booking tools).
Cookies that are required to carry out the electronic communication process, to provide certain functions you request (e.g., for the booking system), or to optimize the website (necessary cookies) are stored on the basis of Art. 6 Para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies was requested, processing takes place exclusively on the basis of this consent (Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG); consent can be revoked at any time.
Consent with Borlabs Cookie
Our website uses the consent technology of Borlabs Cookie to obtain your consent to the storage of certain cookies in your browser and to document this in a data protection-compliant manner. The provider is Borlabs GmbH, Rübenkamp 32, 22305 Hamburg. The legal basis for this is Art. 6 Para. 1 lit. c GDPR.
Server Log Files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us (including browser type, operating system, referrer URL, IP address). This data is collected on the basis of Art. 6 Para. 1 lit. f GDPR (legitimate interest in technically error-free presentation).
Contact Form
If you send us inquiries via the contact form, your details from the inquiry form will be stored by us for the purpose of processing the inquiry on the basis of your consent (Art. 6 Para. 1 lit. a GDPR).
Communication via WhatsApp
We use “WhatsApp Business” (WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). The use is based on our legitimate interest in fast communication (Art. 6 Para. 1 lit. f GDPR) or on the basis of your consent. The company is certified under the EU-US Data Privacy Framework.
Data Processing (Customer and Contract Data)
We collect, process, and use personal data only insofar as it is necessary for the establishment, content layout, or amendment of the legal relationship (master data). This is done on the basis of Art. 6 Para. 1 lit. b GDPR (fulfillment of a contract).
5. Social Media
Facebook / Instagram
Functions of the Facebook and Instagram services are integrated on this website (provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland). The use is based on your consent pursuant to Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG. There is an agreement on joint responsibility (Art. 26 GDPR). Meta is certified under the EU-US Data Privacy Framework.
6. Plugins and Tools
Google Fonts (Local Hosting)
This site uses Google Fonts provided by Google for the uniform display of fonts. These Google Fonts are installed locally. A connection to Google servers does not take place.
Google Maps
The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. To use the functions, it is necessary to store your IP address, which is usually transmitted to servers in the USA. The use is based on your consent (Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG). Google is certified under the EU-US Data Privacy Framework.
hCaptcha
The provider is Intuition Machines, Inc., 2211 Selig Drive, Los Angeles, CA 90026, USA. hCaptcha checks whether data entry is done by a human or an automated program. The basis is Art. 6 Para. 1 lit. f GDPR (legitimate interest to protect against SPAM). The company is certified under the EU-US Data Privacy Framework.
7. Online Booking and Payment Providers
Online Bookings via Smoobu
We use the booking management tool “Smoobu” on our website. The provider is Smoobu GmbH, Wriezener Str. 12, 13359 Berlin, Germany (hereinafter “Smoobu”).
When you make a booking on our website, the data you enter (e.g., name, e-mail address, period, phone number, payment details) will be transferred directly to Smoobu and processed there. Smoobu serves as our central platform for managing our bookings and apartments. Via interfaces, Smoobu also synchronizes the booking data with external booking portals (such as Booking.com, Airbnb, FeWo-Direkt/Vrbo) if you made your booking through one of these portals.
The processing of your data is based on Art. 6 Para. 1 lit. b GDPR (fulfillment of a contract or implementation of pre-contractual measures). We have concluded a data processing agreement (DPA) with Smoobu to ensure the secure and GDPR-compliant handling of your data. Further information can be found in Smoobu’s privacy policy at: https://www.smoobu.com/datenschutz/.
Payment Service Provider: Stripe
We have integrated components of the payment service “Stripe” on our website. The provider for persons within the European Economic Area (EEA) is Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter “Stripe”).
If you make a payment during the booking process, your payment details (e.g., card number, expiry date, CVC, name, billing address, amount) will be transmitted directly to Stripe. Stripe processes this data to execute and confirm the payment.
Data processing is based on Art. 6 Para. 1 lit. b GDPR (contract processing). Stripe may transfer data to Stripe, Inc. in the USA. The data transfer is based on the standard contractual clauses of the EU Commission and Stripe’s certification under the EU-US Data Privacy Framework (DPF). For details, please refer to Stripe’s privacy policy: https://stripe.com/de/privacy.
Payment Service Provider: PayPal
On our website, we offer payment via PayPal among other options. The provider of this payment service is PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).
If you select payment via PayPal, the payment data you enter will be transmitted to PayPal. This usually includes your name, e-mail address, IP address, as well as the payment and billing data required to process the booking.
The transmission of data to PayPal is based on Art. 6 Para. 1 lit. b GDPR (contract processing). PayPal reserves the right to conduct a credit assessment for the payment methods credit card via PayPal, direct debit via PayPal or, if applicable, “Pay Later”. The data transfer to the USA is supported by the standard contractual clauses of the EU Commission as well as PayPal’s certification under the EU-US Data Privacy Framework (DPF). For details, please refer to PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
